Established in 1998 and part of the Tata group, Trent is headquartered in Mumbai with pan-India operations. Trent is one of the leading players in the branded retail industry in India. The company primarily operates stores across four formats, as below.
• Westside offers an exclusive range of its own branded fashion apparel
• Zudio offers irresistible fashion at irresistible prices.
• Star is a fresh food and grocery retail chain.
• Landmark is a family entertainment concept.
The Department of Fashion Management Studies offers two years Master of Fashion Management Program. The objective of the two-year "Master of Fashion Management (MFM)" Programme (erstwhile AMM) started in 1987, is to develop managerial and leadership skills for building competitiveness of the fashion industry. The focus of MFM Program is to equip young talent in the areas of marketing, merchandising, retailing.
Tata Trent and Department of Fashion Management Studies at NIFT Mumbai have collaborated for the excellence of Education, Research and Development in the area of Retail with special reference to Fashion. This collaboration is in the form of setting up of Chair by Trent at NIFT Mumbai with specific purpose, objectives.
On 26th April 2018, Tata Trent Ltd. signed MoU with NIFT Mumbai to establish Chair in Department of Fashion Management Studies (FMS), NIFT, Mumbai in the area of Fashion Retail.
The objective of the Chair is to act as a meeting point between business and institutions for discussion and debate for generating innovative ideas/ initiatives for conducting advanced research in the field of Retail and bring out new retail research theories for strategic issues.
The other activities of the Chair are to spread new knowledge, provide Fellowship to Doctoral Research scholars and post graduate students working in the area of Retail.
As part of Chair a study on “Impact of Private Label and National Brand on Customers’ Apparel Buying attitude” is being undertaken at pan India level. The outcome of the research will be in the form of retail business practices for Private labels and National brands which will benefit various stakeholders of fashion business in understanding attributes of National brand and private labels that has an impact on cognitive, emotive and conative attitude of customers.